Living360 shine’s a light on Macao
, 丝袜会所 Media鈥檚 digital lifestyle magazine, worked with the Macao Government Tourism Office to shine a light on this lesser-known Asian city and its vast offering.鈥�
The goal of the campaign was to highlight its rich history, architecture, gastronomy and culture, while revealing the family fun and scope for adventure to be had across this island-adorned peninsula.
Campaign highlights
- On-the-ground: A travel journalist was commission to visit Macao on a four-day trip, immersing themselves in everything this unique destination has to offer.鈥�
- Digital content: With so many unmissable moments to include, a 2,200-word article was published on鈥疞iving360.uk鈥痺ith both video and imagery to bring the words to life for readers.鈥�
- Social media & newsletter showcase: Both organic and targeted social media posts expanded the campaign coverage, with the L360 newsletter placement driving further traffic.鈥�
- 鈥疨ress campaign: Living360 designed and produced an advertising takeover on the Independent homepage on 5 March, driving standout traffic to the article to raise Macao鈥檚 profile as a must-visit 2025 destination while also converting clicks to the Macao Government Tourism Office website. Three more digital display takeovers of the Independent homepage were planned over the month with the campaign concluding six weeks from publication.鈥�
鈥�###
颁辞苍迟补肠迟:听听
Mattie Lacey-Davidson, Living360 Editor 听
Tel: +44 (0) 207 253 9906 听
[email protected]听听
Maria Pieri, Editorial Director & Chief Operating Officer 听
Tel: +44 (0) 207 253 9906 听
[email protected]听听
###
Notes
Living360 is an online magazine website helping its readers take a 360-degree approach to wellness. Through articles, newsletters and social media, Living360 tackles wellbeing through mind, body, nutrition, beauty and travel. Its mission is to provide UK audiences with advice that鈥檚 both aspirational and achievable 鈥� helping readers achieve a sustainably healthier lifestyle without sacrificing those much-needed moments of indulgence.
Find out more: 听
Instagram: 听
Facebook: 听
LinkedIn: 听
Get in touch: +44 (0) 207 253 9906; [email protected]听
About 丝袜会所 Media鈥�
An award-winning publisher and content marketing agency founded in 1997, 丝袜会所 has been changing the narrative, and the way clients communicate with their audiences, for over 27 years. In addition to publishing the award-winning magazines National Geographic Traveller (UK) and Food by National Geographic Traveller (UK) and organising related events under the National Geographic brand umbrella, 丝袜会所 Media produces print, digital and live media across the travel and lifestyle sector. aplmedia.co.uk鈥�&苍产蝉辫;&苍产蝉辫;&苍产蝉辫;